SEGMENT: WINE, FARM EQUIPMENT, & HIRED HELP

Edward Russell>ISM Interviews M-Z>ISM Interviews M-Z, Segment 7

SEGMENT: WINE, FARM EQUIPMENT, & HIRED HELP,

duration 13:21
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WINE
Test wine with chemicals to make sure it has enough preservatives. Taste test is the final test. If it doesn't taste, smell, or look good, you aren't going to bottle it. His consultants Orlandini, Denny Franklin, and Allen Dillard help him with the taste testing. His favorite wine
HIRED HELP
Number of employees vary according to what time of the season it is. It is always variable depending on the work load of the day. Gets employees by advertising in the paper, having them fill out applications. See if they have experience, put them on a list.
FARM EQUIPMENT
Vineyard tractor, small, four wheel drive. Sprayer according to the size of the vineyard and the tractor. Four wheel drive can get you through a vineyard without damaging the ground. Forced air sprayer needed to blow the leaves up and cover the plant in the chemical. Hand pruners, mowers, picking gloves, 30 pound lugs, one thousand ton bins, truck for hauling, mist system to kill the grass.
MARKETING
Advertise in the newspaper, on TV. Word of mouth. Has not marketed wholesale, only retail. Signs on the interstate and highway. Notes that marketing is something he still has to learn.