SEGMENT: SPECIALTY LIVESTOCK, LIVESTOCK CARE & MARKETING
Cavan Sullivan>ISM Interviews M-Z>ISM Interviews M-Z, Segment 11
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- SPECIALTY LIVESTOCK
- Fawns live in a barn and have an outside run. Older deer are in a pen without grass so that they eat their ration. In the process of expanding pens. Currently has 21 does and 4 Bucks' Fawns will replace herd and others sold.
- LIVESTOCK CARE
- Farm is part of the Chronic Wasting Disease Certification Program & dead deer submitted for testing. Comments on hunters spreading disease. Notes that test for tuberculosis and brucellosis will allow the farm to ship animals to other states.
- MARKETING
- Have to have 8 foot fences which are required. Deer need places where they can hide. Notes handling shoot & urine collection system. Only sells that seasons urine. Not ready to go to a national level but is exploring expansion. 48 hours after collection, urine sold to hunters as an attractant. "Deer urine is a MySpace page for Deer." "Got to be careful because you could get hurt if you put it on yourself." Internet is a huge sales tool.
